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NZ SEARCH & RESCUE AD CAMPAIGN
The Vision8 team was excited to be chosen for filming a safety ad campaign for Search & Rescue/Tiaki Group. The ad is currently being shown to international travellers on AirNZ inflight entertainment and can also be viewed through digital advertising platforms and in DOC visitor centres.
Filming was a challenge with limited time to capture footage in winter across NZ locations (Fiordland, Wanaka, Wellington & Tauranga) to get the ad to market before the busy summer tourist season.
Looking forward to more crucial, life saving storytelling!
February's Kia Ora Air New Zealand magazine talks to NZSAR's Secretariat's Duncan Ferner about the Tiaki Promise new safety initiative.
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